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Key Markets for Direct-to-Object Printing

Promotional items, glassware and cans are among the top segments where direct-to-object printing is flourishing.

Photo courtesy of Epson America

It’s really interesting to see direct-to-object (DTO) printing in action. The ability to print on 3-D shaped items is very different compared to the typical flat substrates we associate with printing. Industry leaders say that some markets have proved to be ideal for direct-to-object printing. Mike Pruitt, product manager, Professional Imaging, Epson America Inc., says that several markets have increasingly shifted toward direct-to-object digital printing as the primary production method. ...

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